How do e-commerce platforms package and market thermos cups? -----All Seasons Guide

There are stories in the cup, and life has warmth. Hello everyone, "Dong Dong Talk Cup" is here. From being defined as an emerging economic model to how e-commerce platforms are classified as traditional e-commerce models, http://www.umbottle.com/ProductsDetail-VB-10406.htmlit is enough to show the large proportion of e-commerce economy in the market economy. In order to expand product sales, various brands and merchants have entered B-end e-commerce platforms or C-end e-commerce platforms. Today, the editor will share how thermos cups will be packaged and marketed on different e-commerce platforms throughout the year. If you like it, please like and share.

Brand packaging and positioning

1. Brand packaging:

Brand story: Tell the original intention, concept and mission of the brand to enhance the emotional resonance of consumers.

Visual identification: Design a unique brand logo and packaging to enhance brand recognition.

User experience: http://www.umbottle.com/ProductsDetail-VB-10406.htmlProvide high-quality customer service and after-sales guarantee to enhance user loyalty.

2. Product positioning:

High-end market: Focus on high-quality, high-priced thermos cups, made of stainless steel, titanium alloy, etc., http://www.umbottle.com/ProductsDetail-VB-10406.htmland emphasize intelligent insulation and long-term cold preservation in terms of functions.

Mid-end market: cost-effective thermos cups, made of stainless steel, plastic, etc., with basic insulation and leak-proof design as the main features.

Low-end market: economical thermos cups, made of plastic, glass, etc., with basic insulation and portability as the main features.

Four-season marketing strategy

1. Spring marketing:

Functional requirements: The temperature in spring is moderate, and the functional requirements of thermos cups are mainly focused on insulation and portability.

Marketing strategy: http://www.umbottle.com/ProductsDetail-VB-10406.htmlLaunch the "Spring Renewal" campaign, focusing on lightweight and fashionable thermos cups with a capacity of 500ml-750ml, suitable for daily commuting and outdoor activities.

Stocking suggestions: Stock mainly 500ml-750ml lightweight thermos cups, made of stainless steel and plastic.

2. Summer marketing:

Functional requirements: The temperature in summer is high, and the functional requirements of thermos cups are mainly focused on cold preservation and portability.

Marketing strategy: Launch the "Summer Cool" campaign, focusing on thermos cups with strong heat preservation function, http://www.umbottle.com/ProductsDetail-VB-10406.htmlwith a capacity between 750ml-1L, suitable for outdoor sports and travel.

Stocking suggestions: Stock mainly 750ml-1L heat preservation thermos cups, and choose stainless steel and titanium alloy as the material.

3. Autumn marketing:

Functional requirements: The temperature gradually decreases in autumn, and the functional requirements of thermos cups are mainly concentrated on heat preservation and portability.

Marketing strategy: Launch the "Autumn Warmth" campaign, focusing on thermos cups with strong heat preservation function, http://www.umbottle.com/ProductsDetail-VB-10406.htmlwith a capacity between 500ml-750ml, suitable for daily commuting and outdoor activities.

Stocking suggestions: Stock mainly 500ml-750ml thermos cups, and choose stainless steel and ceramic as the material.

4. Winter marketing:

Functional requirements: The temperature is low in winter, and the functional requirements of thermos cups are mainly concentrated on long-term heat preservation and portability.

Marketing strategy: Launch the "Winter Warm Heart" campaign, focusing on thermos cups with long-lasting heat preservation functions, http://www.umbottle.com/ProductsDetail-VB-10406.htmlwith a capacity of 750ml-1L, suitable for long-term outdoor activities and travel.

Stocking suggestions: Stock mainly 750ml-1L long-lasting thermos cups, made of stainless steel and titanium alloy.