What are the differences in the selection of thermos cups between Asia and Europe and America in the global market? (I)
Hello everyone, "Dong Dong Talk Cup" is here. Friends who know about me know that I have been working in the cup industry for many years, and my main daily job is cup sales. Writing and creating is my part-time job. http://www.umbottle.com/ProductsDetail-VB-10361.htmlDuring my years in the industry, I have been involved in both domestic and foreign trade sales. Although the 5G era has greatly brought people and things closer together, the choice of thermos cups varies in different markets around the world due to cultural habits, lifestyles, market promotion, and other factors. Today, I will share with you the differences in choosing thermos cups between the Asian market and the European and American markets?
Why choose Europe, America, and Asia? Firstly, these two markets rank first and second globally in terms of purchasing and selling thermos cups, respectively, with their combined sales accounting for over 80% of the global market; http://www.umbottle.com/ProductsDetail-VB-10361.htmlSecondly, the main markets for foreign trade are Europe, America, and various countries in Asia. Do you know about other regions and countries. The following shared content only represents the personal opinion of the editor. If it is significantly different from what you know, it can only indicate that the editor is ignorant and has limited knowledge.
The difference between design and aesthetics.
Asian market: Asian consumers usually prefer insulated cups with exquisite design, rich colors, strong product design sense, and a strong desire for cultural creativity. http://www.umbottle.com/ProductsDetail-VB-10361.htmlFor example, in recent years, creative designs that draw inspiration from other product design elements have become popular in the Chinese market. Insulated cups in the Japanese market often feature cute anime character designs as their selling point. The thermos cups in the Korean market are mainly characterized by beautiful and fresh colors.
European and American markets: In Europe and America, consumers often place more emphasis on simple and modern design. http://www.umbottle.com/ProductsDetail-VB-10361.htmlThe color and pattern of thermos cups are often low-key and single color, emphasizing practicality and durability. Taking Europe as an example, low-key and steady colors such as dark gray and guntea have gained widespread popularity in the market.
The difference between functionality and technicality.
Asian market: Asian consumers may value the insulation performance of thermos cups more. http://www.umbottle.com/ProductsDetail-VB-10361.htmlFor example, in China, drinking hot water and tea is a common habit, so the insulation effect of thermos cups is an important purchasing consideration factor.
European and American markets: Although insulation effect is also important, consumers in the European and American markets may be more focused on the versatility of cups, such as leak proof, easy to clean, http://www.umbottle.com/ProductsDetail-VB-10361.htmland suitable for outdoor use.
Differences in brand preferences (this is not intended to belittle other brands).
Due to space limitations, we will share with you the differences in brand preferences in the next issue. Thank you all for your attention.
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