What costs are required to create and maintain a brand? (I)

Hello everyone, "Dong Dong Talks About Cups" is here. Recently, the editor participated in an online salon and had some exchanges on product marketing with some friends who run factories through the Internet. http://www.zhanyict.com/en/ProductsDetail-VB-10422.htmlAmong the many questions and suggestions, the topic of creating a brand was brought up again. What is different from the past is that there are many bosses who share the same feelings and ideas, and almost reach a consensus. However, many bosses want to create a brand and carry out brand strategy, but they are somewhat discouraged by the investment in brand operation. In the final analysis, they still do not understand the operation of the brand. In addition, the economic environment is not good and everyone is financially tight. What costs are needed to create a brand and maintain brand operation? The editor will share with you through personal contact over the years. Before sharing, the editor will also answer some friends' questions.

Some friends would say that if you want to build a brand when the finances are tight, isn’t that a drop in the bucket? In fact, many operators in traditional industries do not have brand awareness. Although many entrepreneurs have beautiful dreams, they actually follow the principle of being content with a small fortune. In the current economic downturn, more entrepreneurs think about how to find some orders to meet the company's daily expenses. http://www.zhanyict.com/en/ProductsDetail-VB-10422.htmlIt is precisely because of the reduction in corporate orders that they envy companies that have built brands and have achieved certain success. Many entrepreneurs do not think about creating a brand when they have plenty of orders and their business is booming, but consider how to expand production and add more equipment. Are there any readers who run factories among the editor's articles? Do you think so too?

With the increase of costs in various aspects, although China has a complete supply chain and excellent production technology, it will be more and more difficult for OEM factories to operate in the future. It is actually the simplest thing to increase the value of labor and increase the value of enterprises to create brands. It is more difficult to improve the technical content and build intellectual property barriers, but the simpler the starting point, the easier it is to get it. You need to persist and continuously improve the brand value and popularity in the process of persistence to gradually build the brand. This requires continuous investment in operating costs. http://www.zhanyict.com/en/ProductsDetail-VB-10422.htmlThese costs are rarely one-time, but usually repeated. The investment accumulated over the years is huge. Many brands have good early promotion and operation, but usually disappear after a few years.

Of course, operating a brand is not just about simple operation. It requires efforts from all aspects, and each aspect is closely linked. Perhaps an inadvertent negligence will have a significant impact on the value of the brand, especially in the current 5G era. http://www.zhanyict.com/en/ProductsDetail-VB-10422.htmlThere are many cases of a certain brand, a certain IP, or a certain live broadcast overturning. I will not list them one by one. Next, I will start to share with you what costs should be considered in the process of creating and operating a brand?

Dongguan Zhanyi Commodity Technology Co., Ltd. specializes in the production of metal cups, plastic cups, coffee cups, suction mug, lunch boxes, food jar, travel mugs, portable water bottles, sports bottles, home life desktop trash cans, thermos bottles, etc.These products are all our annual exports, and are recognized and loved by the US, Europe, Australia, Japan, South Korea, Taiwan, Hong Kong and other consumers. Support for small quantity order, fast customization.