Why are the sales of “smart” water bottles not good? (Part 2)
Hello everyone, "Dong Dong Talks About Cups" is here. In yesterday's article, due to space constraints, the editor only shared part of the reasons why smart water cups are not selling well. http://www.umbottle.com/ProductsDetail-VB-10455.htmlToday, the editor will continue to rely on his understanding of "smart" water cups, knowledge of the industry, and changes in market consumption levels to briefly discuss why "smart" water cups are not selling well in the market?
Secondly, the functions of "smart" water cups are not popular and user demand is limited. Although "smart" water cups have many smart functions, such as monitoring water quality and reminding people to drink water, in fact, most users do not pay special attention to these functions. http://www.umbottle.com/ProductsDetail-VB-10455.htmlFor ordinary users, ordinary water cups can meet basic drinking needs, and they do not have a strong desire to buy smart water cups, resulting in limited market demand and low sales.
Furthermore, the "smart" water cup has a high threshold for use. Compared with ordinary water cups, the use of "smart" water cups is more complicated, requiring operations such as downloading APP, connecting to Bluetooth, and setting personalized parameters. http://www.umbottle.com/ProductsDetail-VB-10455.htmlFor some elderly people who are not very familiar with technology or technology novices, these operations may discourage them and make them choose to give up buying smart water cups, thus limiting market sales.
In addition, the pricing of the "smart" water cup market is also one of the reasons for the poor sales. Since smart water cups integrate many high-tech elements such as smart chips and sensors, as well as the development and maintenance costs of supporting APPs, the production cost and selling price of "smart" water cups remain high. http://www.umbottle.com/ProductsDetail-VB-10455.htmlAnd as the number of functions and electronic accessories increases, consumers will worry that the "smart" water cups they bought at high prices will be neither practical nor durable.
The above is the summary of the editor. If I want to summarize it more simply, the editor believes that the reasons are fierce market competition, limited user demand, high threshold for use, and high product pricing. http://www.umbottle.com/ProductsDetail-VB-10455.htmlAs for how to increase the sales of "smart" water cups, the editor is also confused. I hope that some friends can enlighten the insiders.
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