How long does it take for a water cup factory to eliminate a product?

Today, the editor wrote this article out of feelings, and the content of this article should not be very interesting to most of my friends. But it will be of some value to practitioners in the water cup industry, especially those who sell water cups in modern e-commerce.

Due to business reasons, the editor needs to deploy some products from peers. But because I haven't contacted for a while, I asked the other party a lot of products that the other party had been producing and sold well, and the answers I got one after another were that they would no longer produce it. The truth made the editor a little confused.But this incident also aroused the interest of the editor. How long will it take for the water cup factory to completely eliminate a product?

Through the comparison of multiple factories, including the comparison of the operating conditions of our own factories, we found that the complete elimination of one product or multiple products is mainly affected by the market. As a daily necessities, water cups are themselves fast-moving consumer goods. Fast-moving consumer products have a common feature, the market is highly competitive, and there are many similar products. In this case, product updates and iterations will be rapid. The average lifespan of products in the market is also correspondingly short. Many products have been on the market for about a year, but quickly disappear in the market due to poor sales.

According to incomplete statistics, by the end of 2022, there will be more than 9,000 companies engaged in the production and sales of cups and pots in China. This is not counting those companies that are engaged in trading and e-commerce sales, but the cup and pot products are not the only companies that sell products. Among these more than 9,000 companies, industrial and trade enterprises account for more than 60%, and the others include factories that are only responsible for processing and production and companies that specialize in selling cups and pots.

It can be said that the update and iteration of water cup products is changing every day for the entire big market. Although it is not likely that eliminated water cups will no longer enter the market every day, the frequency of elimination is still quite high. However, for enterprises, especially those integrating industry and trade, the elimination of a product mainly depends on the company's market planning and the company's courage to innovate.

When it comes to the market planning of the enterprise, I believe many friends can understand it, but when it comes to the courage to innovate, many friends may not fully understand it. This requires a water cup to be created from scratch, how many times of polishing it will go through from conception to market launch, and high development costs before and after. After many companies develop a product, they will have an inertial thinking mode of taking it for granted, thinking that as long as they operate carefully and expand publicity, they can limit the market life of the factory inspection product, but it is not the case.

When the market expectations of a product continue to decrease, the subsequent production costs will not be lowered evenly as time goes on, but will increase due to problems such as mold protection, equipment maintenance, and lack of production proficiency. But even if many business operators understand this situation, they may not have the courage to completely eliminate a product, especially like the friend factory I wrote earlier in the article, they will completely eliminate many products before they are redeveloped to cater to market products.

In recent years, e-commerce sales have become more mature, and data collection has become more convenient and accurate. After 18 months of interviews for cups and pots, more than 80% of the new products will be eliminated naturally after they cannot be quickly recognized by the market. Maybe you can still see it on the market or on the e-commerce platform, but the sales volume is indeed extremely poor.

So how long does it take for a water cup factory to eliminate a product? For enterprises with scientific planning and a complete sales chain, the phase-out cycle of a product will be 2-4 years. However, for those enterprises whose sales direction is not clear and whose sales channels are not perfect, the phase-out cycle of a product mainly depends on the attitude and ideas of the operators.

Dongguan Zhanyi Commodity Technology Co., Ltd. specializes in the production of metal cups, plastic cups, coffee cups, suction mug, lunch boxes, food jar, travel mugs, portable water bottles, sports bottles, home life desktop trash cans, thermos bottles, etc.These products are all our annual exports, and are recognized and loved by the US, Europe, Australia, Japan, South Korea, Taiwan, Hong Kong and other consumers. Support for small quantity order, fast customization.