Analysis of industry exhibitions in the first half of 2023

The first quarter of 2023 will soon pass, how is the cup and pot industry market? By joining many industry exchange groups, the editor found that in the first quarter of 2023, the order volume of the adult water cup industry not only did not show a significant increase compared with 2022, but the number of orders decreased instead. In particular, the number of orders for water cup companies that mainly export OEMs is still not optimistic.

Through communication with the heads of many companies, we found that everyone is still relatively optimistic about the overall situation this year. Many companies expressed that they will expand their business channels by participating in multiple exhibitions this year to increase their exposure.

So today I will analyze the effect of the industry exhibition in the first half of 2023?The exhibitions in January 2023 include the Milan Furniture Fair in Italy and the All-Category Consumer Exhibition in Frankfurt, Germany; In February, there will be the New York Gift Show in the United States, the Madrid International Gift Show in Spain, the Tokyo International Gift Show in Japan, the Las Vegas International Consumer Show in the United States, and the New Delhi Consumer Show in India.

In March, there will be China Beijing Commodity Exhibition and China Shanghai Commodity Exhibition; In April, there will be China Shenzhen Gift Fair, China Canton Fair, China Hong Kong Gifts and Household Products Fair, Japan Tokyo Department Store Exhibition;In May there is the Kazakhstan Houseware Exhibition and so on.

For enterprises in the cup and pot industry, the above exhibitions are more suitable. But in the past 1, 2, and 3 months, the editor was fortunate to know several water cup companies that happened to participate in some exhibitions. In the communication with the exhibitors of these enterprises, it is found that the effect of the exhibition is not good. The main reason is that the number of visitors participating in the exhibition during the exhibition is obviously insufficient. Even the reception staff of some enterprises only received one interested visitor for half a day. Only a few of these enterprises participated in the exhibition sold sample orders at the exhibition, and other enterprises did not have any orders.

The exhibitions in April are coming one after another. In an industry salon, the editor heard some opinions from everyone about the exhibition in the first half of the year. First of all, the proportion of companies participating in the exhibition is significantly less than in previous years, especially compared with 2019 before the outbreak. Secondly, even if they participate in the exhibition, most of these companies think it is a helpless choice.

The overall environment is not good, and everyone wants to try their luck to participate in the exhibition in the first half of the year, even if they think that the exhibition should be unsatisfactory. But I still want to try not to miss it, so that some companies that often purchase through exhibitions will see themselves and prove that they are still alive.

The company where the editor works has no plans to participate in the exhibition in the first half of this year. The ultimate reason is that the three-year epidemic has had a great impact on the global economy. This is not only the transfer of orders, but also the shrinking of the global economy, especially the serious inflation in Europe and the United States.

People's purchasing power for goods has decreased significantly, and the market has not really begun to recover. Therefore, if the high cost of these exhibitions in the first half of the year is only for publicity in the market, the editor still thinks that the cost is too high. Of course, this point of view only represents my personal opinion. Whether it is effective or whether the exhibition will bring real and valuable customers still needs to be attended in person.

Dongguan Zhanyi Commodity Technology Co., Ltd. specializes in the production of metal cups, plastic cups, coffee cups, suction mug, lunch boxes, food jar, travel mugs, portable water bottles, sports bottles, home life desktop trash cans, thermos bottles, etc.These products are all our annual exports, and are recognized and loved by the US, Europe, Australia, Japan, South Korea, Taiwan, Hong Kong and other consumers. Support for small quantity order, fast customization.