In April 2023, China Shenzhen Gift Fair was launched!
The editor visited the Shenzhen Gift Fair with my colleagues on April 26th. For the purpose of learning from peers, the editor mainly wants to visit and learn more about the products and booths of the peers. After carefully studying the exhibition guide, the editor focuses on careful and meticulous visits to the 6, 7, 9, and 10 exhibition halls.
After a whole day of visiting, learning and understanding, the editor found that most of the water cup factories participating in the exhibition have a common development direction.But these most water cup factories also all have same problem.What is the direction of this common development? And what is the co-existence problem? Friends, please listen to the editor patiently.
The scale of this year's Shenzhen Gift Fair is relatively similar to that of previous years. The participating exhibition halls range from Hall 3 to Hall 12. These pavilions include Food Pavilion, Packaging Pavilion, Home Appliances Pavilion, Textile Pavilion, Cultural and Creative Supplies Pavilion and Production Supplies Pavilion, etc. Due to the relatively large scale of the exhibition, the editor has limited time to visit, so the editor only chooses to visit the booths of companies in the same industry. Although the editor also visited one or two other pavilions besides pavilions 6, 7, 9, and 10. However, compared with the previous four exhibition halls, the experience of the other one or two exhibition halls is not enough to describe.
Here, the editor will not talk about which companies participated in the exhibition, and how many people visited. Friends who want to know more can seize the time and go to the site to experience it in person while the exhibition is not over.
Well, let’s go back to the question just asked, what is the common development direction of these water cup companies participating in the exhibition? The first is branding, which allows the brand to give the product greater value and at the same time makes the market impact of the product clearer.Secondly, the quality has been improved. Most enterprises have greatly improved their awareness of quality, making their products more market-resistant.
Finally, the protection awareness of enterprise knowledge products is enhanced, and most enterprises participating in the conference pay more and more attention to the patent copyright of products. More companies are willing to invest more R&D expenses to develop their own products, and apply for patents so that they can greatly protect their own interests when selling in the market.
What are the common problems?
The editor found that maybe the development of water cup companies has reached a bottleneck period, and the product updates of various companies have become slower and slower, and many small exhibitors are still using products from 5 years ago to participate in the exhibition. The products developed by more large-scale water cup exhibitors are too homogeneous. An example will make it clearer that one of these companies has developed a water cup first, and has good sales feedback in the market, especially those water cups that quickly become popular.
As a result, some other factories will flock to quickly follow up and develop highly similar water cups and put them on the market. So in this product, it will be found that certain styles of water glasses have appeared in many companies, the difference is that the details of the shape and color have been modified. As you watch more and longer, it is inevitable that people will feel visual fatigue.
Dongguan Zhanyi Commodity Technology Co., Ltd. specializes in the production of metal cups, plastic cups, coffee cups, suction mug, lunch boxes, food jar, travel mugs, portable water bottles, sports bottles, home life desktop trash cans, thermos bottles, etc.These products are all our annual exports, and are recognized and loved by the US, Europe, Australia, Japan, South Korea, Taiwan, Hong Kong and other consumers. Support for small quantity order, fast customization.
