How will gift water cups be deployed in the market in the second half of 2022?
2022 has entered the second half of the year.The second half of each year is another time when the gift market is very active, and it is also the time when the demand for cups and gifts is the most.But the overall economic downturn this year is being felt in every industry.Will it have a significant impact on the off-get off work gift purchasing season in 2022 due to the economic downturn?
Editor will give you a bold analysis today.The bad economic situation in 2022 has obviously affected every business in every industry and even everyone.In such an environment, many companies began to reduce expenses, save money, and save money if they could. Many companies even canceled gift purchases in order to survive.
However, after communicating with many gift companies during this period, the editor found that the decrease in the order volume of gift companies is indeed a reality, but there are still more companies placing their hopes on the second half of the year.It is hoped that through the peak sales season in the second half of the year, we can balance the performance of the year and make up for the deficiencies and losses in the first half of the year.
Under such circumstances, it is very likely that there will be obvious polarization in the water cup gift purchasing market in the second half of the year.Companies with good sales performance will pay more attention to the novelty of gift water glasses, while companies with lower sales performance will pay more attention to the price of gift water glasses.And the balanced price range and product demand for gift water cups in previous years will be broken.
Therefore, editor believes that if you want to win more sales for yourself through gift water cups, friends in the water cup industry.So first of all, you must combine your own advantages and characteristics, and think about what kind of enterprise you belong to and are good at product innovation?Are you good at quality management?Are you good at cost control?Are you good at inventory management?Or good at production deployment?
Only when you have an objective and full understanding of your own business, combined with the forecast and analysis of the gift market, and evaluate the expected income, can you accept the gift cup order in a more scientific and targeted manner.Those who are not good at cost management should not fight the price with the other party, because the purchase price of water cup gifts this year should probably be the lowest in the past 5-8 years;
If you are not good at inventory management, don't make a gift list with the other party.Looking at the situation this year, the profit of scattered orders may not be higher, but the risk of scattered orders is much higher than in previous years;If you are not good at product development, you can use your own high efficiency and low cost to participate in the competition in the gift water cup market.
Let me give an example. Editor's factory cooperates with a world-renowned electronic brand all the year round.In 2021, about 5.5 million gift water cups will be purchased, and the average price will be around 20 yuan, but the purchase plan announced in 2022 will only require 1.5 million gift water cups, and the average purchase price will be controlled at around 13 yuan.5 styles will be purchased in 2021, but 20 styles will be purchased in 2022. Friends can analyze it by themselves based on the data provided by the editor.
Dongguan Zhanyi Commodity Technology Co., Ltd. specializes in the production of metal cups, plastic cups, coffee cups, suction mug, lunch boxes, food jar, travel mugs, portable water bottles, sports bottles, home life desktop trash cans, thermos bottles, etc.These products are all our annual exports, and are recognized and loved by the US, Europe, Australia, Japan, South Korea, Taiwan, Hong Kong and other consumers. Support for small quantity order, fast customization.