Have you heard of water bottle reimbursement?(one)
Water glass reimbursement? I believe that numerous of my musketeers, like the editor, feel full of question marks at the first moment of hearing about the reimbursement of a water mug? why? Why? Are drinking bottle precious? Why rent? How to insure the health and safety of rented water mugs?
I've heard that there are rental business, battery settlements, and rental houses. But this is the first time I know about the way of renting a water bottle. This is my first response after seeing the news.
The whole story is this, the Starbucks coffee chain has launched a water mug reimbursement business in Japan. The purpose is to reduce the use of disposable paper mugs and achieve the topmost degree of environmental protection and low carbon. Starbucks Coffee itself has a policy of blinking the purchase of coffee with its own water mug, in order to encourage people to be more environmentally friendly and reduce gratuitous emigrations.
Although numerous people know this policy, it's still veritably infrequently enforced. After understanding and disquisition, Starbucks Japan set up that it isn't that people are unintentional to be environmentally friendly, nor that people don't have their own water mugs, nor that people feel that similar preferential programs are voluntary.
80 of repliers who buy coffee without bringing their own water bottle find it too worrisome. Because buying coffee isn't commodity that must be done every day, numerous are shopping or later get off work, and more are in a state of relaxation. At this time, people prefer to travel in simple clothes, and many people carry water spectacles. Carry a water glass with you at all times for the act of drinking coffee at an indeterminate time. Another 20 forget to bring a water bottle. Every time I buy, I always suppose about bringing my own water bottle coming time, but when I need to buy it again, I find that I forget it again, and the cycle goes on and on.
Starbucks Japan believes that since the main reasons are these two points, people are more suitable to accept unresistant constraints, so they give a water mug reimbursement service. The cost of renting water glass flowers is veritably low, and it also allows people to be involved in environmental protection while dealing products for abatements. It has to be said that in some marketing service planning, the Japanese request's pursuit of details should indeed be worth a lot of request literacy.
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