Have you heard of water bottle rental? (one)

Water glass rental?I believe that many of my friends, like the editor, feel full of question marks at the first moment of hearing about the rental of a water cup?why? Why?Are drinking bottle expensive? Why rent? How to ensure the health and safety of rented water cups?

I have heard that there are rental cars, battery rentals, and rental houses.But this is the first time I know about the way of renting a water bottle. This is my first reaction after seeing the news.

The whole story is this, the Starbucks coffee chain has launched a water cup rental business in Japan.The purpose is to reduce the use of disposable paper cups and achieve the greatest degree of environmental protection and low carbon.Starbucks Coffee itself has a policy of discounting the purchase of coffee with its own water cup, in order to encourage people to be more environmentally friendly and reduce unnecessary emissions.

Although many people know this policy, it is still very rarely implemented.After understanding and investigation, Starbucks Japan found that it is not that people are unwilling to be environmentally friendly, nor that people do not have their own water cups, nor that people feel that such preferential policies are optional.

80% of respondents who buy coffee without bringing their own water bottle find it too troublesome.Because buying coffee is not something that must be done every day, many are shopping or after get off work, and more are in a state of relaxation.At this time, people prefer to travel in simple clothes, and few people carry water glasses.Never carry a water glass with you at all times for the act of drinking coffee at an indeterminate time.Another 20% forget to bring a water bottle.Every time I buy, I always think about bringing my own water bottle next time, but when I need to buy it again, I find that I forget it again, and the cycle goes on and on.

Starbucks Japan believes that since the main reasons are these two points, people are more able to accept passive constraints, so they provide a water cup rental service.The cost of renting water glass flowers is very low, and it also allows people to be involved in environmental protection while selling products for discounts.It has to be said that in some marketing service planning, the Japanese market's pursuit of details should indeed be worth a lot of market learning.

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