Is the water cup empowered by IP worth buying?

I received a visiting group today.The other company is famous for its IP development, and the other party has the authorization of many well-known IPs in the world, and has developed hundreds of products.However, the other party is not deep in the field of water cups. Today we communicated about IP-enabled water cups.

Is the water cup empowered by IP worth buying?

Before communicating with the other party, based on the degree of Xiaobian’s ignorance of these IPs, Xiaobian believes that the water cups empowered by IP are nothing more than adding a product coat, just carefully packaged, merchants can use IP to make the original product Increase market value.But today, the editor found that his cognition was a little narrow. Looking at these young designers, their love and understanding of IP, I realized that the establishment of IP is far from being as simple as I imagined.

IP is not so much an influential brand, but rather a cultural carrier.It is a beautiful memory for generations, and many people's lives will be affected by it.IP empowerment is not just as simple as increasing the market competitiveness of products.Designers will fully consider the preferences and needs of people who love IP, and develop products in a targeted manner.And make products not only meet people's daily needs, but also let people retrieve their memories through these products, and some products can even satisfy people's hearts.

As the saying goes, radish and cabbage have their own love.Those who do not understand IP content will not feel the fanaticism of fans, and those who do not understand IP culture will not be able to understand what a product brings to fans.

If you're a Star Wars fan, you haven't always wanted to own a laser sword to punish evil and promote good.

If you are a fan of Marvel, do you also want to have a set of steel battle suits to realize your heroic dream?

If you are a fan of Doraemon, do you also want to own all kinds of high-tech products and travel through time at will.

If…

A large number of excellent IPs cannot achieve fan effect overnight.From unfamiliar to familiar, from acceptance to love, there are too many emotions from fans here.

Listening to the explanations of these designers, the editor found that these young people have such a profound understanding of IP empowerment.At this moment, the editor was really moved. With the initial emotion, I realized my childhood dream. The editor wishes these young designers.

Finally, the editor has to say that the water cups empowered by IP, especially the water cups that carry the emotions of the years, are worth buying.If a product can satisfy people's soul, I think it is really worth buying.