Why are secondary developed water cups more popular?

As a friend of product development and long-term promotion, have you found that some secondary developed products are more popular?In particular, the secondary development of water cup products often enters the market and is quickly accepted, and many models become popular. What is the reason for this phenomenon? Why are secondary developed water cups more popular?

In fact, it is not difficult to understand that even if a new product has undergone market research and pre-judgment, it still has great risks to really withstand the test of the market.When a product enters the market, it pays attention to the right time and place, and the time is wrong, even if the designed product is very creative, it is too advanced and unacceptable in the market.

Similarly, many good products do not have sufficient market consideration, regional usage habits, etc. will also cause poor product sales.A colleague once confidently brought several new products developed to the United States to participate in the exhibition.Friends believe that the excellent workmanship, professional service and price advantage will definitely get a lot of orders at the American exhibition.However, due to his inexperience, the water cups brought to the American market are all small and medium-capacity water cups, while the American market prefers large-capacity water cups and rough-looking water cups, so the result can be imagined.

They think that the products they develop fully take into account the usage habits of consumers, but in fact, many product designers work behind closed doors and take it for granted.A colleague has developed a water cup. Due to the precise design of the lid and the ingenious functions, it is believed that many consumers will like it.

It is true after entering the market. Everyone likes the water cups with fashionable shapes and novel functions.However, it didn't take long for this water cup to become unsalable. The reason was that the lid of the cup was not easy to disassemble and clean, and many people could not install it back to its original state after disassembly.

The secondary development of the water cup is based on the problems encountered by the previous product in the market, and is more accurate and targeted development.Avoid the problems of the previous product and optimize the design to make the cup more marketable and avoid the original problem.

Some secondary development is based on function, some is based on creation, some is based on size, and some is based on pattern creativity and so on.There used to be a large-capacity water cup on the market, with a capacity of about 1000 ml.The secondary design adds a lifting ring, lowers the excessively high cup body and increases the diameter, and also adds a personalized pattern to the outer layer of the water cup.As a result, the secondary development of water cups can meet people's needs and expand the age group of consumers, and the sales volume is much better than the original product as scheduled.

The secondary development of the water cup must seize the right time, and more importantly, it must be truly upgraded and optimized, and the feedback from the market must be fully considered.