Why are pocket cups still so popular in the market?

Pocket cup? I believe that many friends feel unfamiliar when they see this name. What is a pocket cup? A pocket cup refers to a cup that can be placed in a pocket, so it is called a pocket cup, not to say that the shape of the water cup is similar to a pocket.

Since it can be placed in the pocket, it means that the shape of the water cup is small and pocket-sized, which is also an important reason for the popularity of the pocket cup.Many women's work style and lifestyle determine that they do not need to keep enough drinking water all the time to satisfy their drinking water at work or in life.

At the same time, in their dress and social activities, they cannot carry large-capacity, especially bulky water cups. Pocket cups just meet the needs of these people.The capacity of 180-280 ml is just enough for such women to take two sips when they need to drink water to relieve the symptoms of thirst, and because the cup is small and light, it is easy to put in a pocket or a small female bag, which is cute and elegant.

Pocket cups entered the market in the early stage to cater to the female market, but after a period of sales, market statistics show that the number of purchases by male consumers continues to rise.The data shows that men between the ages of 18 and 28 buy the most pocket cups. Men over 28 and under 18 buy less data, but men over 55 buy more.

The editor analyzed that in addition to the social needs of young male friends between the ages of 18 and 28, it should be mainly because the water cup is small and cute.Most men of this age are post-00s, and these boys generally have more and more refined lives, and they have become more and more personalized for their personal items, even to the point of being critical.

On the other hand, the increase in purchases by men over the age of 55 is also due to the small size of the water cups, which is convenient for them to carry, not because they have nowhere to put the large water cups when they are socializing.

In addition to these reasons, the editor believes that the continued popularity of the pocket in the market is also inseparable from the price of the pocket cup.Due to the small size, few materials and relatively easy workmanship, the production cost and market price of pocket cups are much lower than those of water cups with a capacity of more than 500 ml.For example, the price of a 500ml water cup of the same well-known brand is 200-300 yuan, then the price of a pocket cup is only 100-200 yuan.Of course, there are some pocket cups of better value for money brands that are cheaper.

The reason why pocket cups are still popular is that consumers have changed the way they use them because of their small size and high thermal insulation performance, and they don't have an excellent effect.I have seen customers use pocket cups for tea.