Does packaging have a big impact on the sales of water cups?

Does packaging have a big impact on the sales of drinking glasses? If this is said 20 years ago, the editor will definitely not hesitate to have a big impact on the sales of water cups, especially big.But now the editor can only say that the benevolent see benevolence, and the wise see wisdom.

When e-commerce is still in the ascendant, people mostly shop through physical stores. At that time, the packaging of the product is the first impression people have of the product.Many people have a complex of buying cedar and returning pearls, which was probably developed in that era.A beautiful and unique packaging often allows the customer's first supervisor to determine the quality of the product, and will also buy the product because of the product packaging.At that time, Japanese packaging of sentimentality was once popular in Asia, and packaging with national cultural creativity in China was even more popular in Europe and America.Does packaging have a big impact on the sales of water cupsnow?

With the development of the Internet economy and the popularity of e-commerce sales, packaging has become only the icing on the cake for many products, especially water cup products.The editor carefully reviewed it, and the big event that made global packaging start to become simpler should be Apple's launch of Apple mobile phone packaging.White and simple, a market packaging style with complex and colorful designs, has indeed led the packaging styles of various products for a long time. It seems that since then, packaging has become less important.

I have been in the industry for so many years, and have just experienced the evolution of packaging these years, which can probably be called the post-packaging era.Everyone's shopping methods have also undergone major changes with the development of e-commerce.

The way of choosing products has also changed with the display methods of various platform merchants, and gradually consumers have begun to ignore the design and function of packaging.Only when you receive the product and find that the design of the packaging exceeds your expectations, will you have a really good idea, but it is limited to this.In the past, sharing some good packaging with friends seems to be a distant past.In the last two or three years, I have been in contact with foreign trade orders.Some of the water cups ordered by customers, whether they are stainless steel water cups or plastic water cups, are packaged in a simple blank carton, and more often no longer need to be packaged, just sealed with a plastic bag.

Perhaps the editor has a one-sided view of the development of packaging, because some friends will definitely say that cosmetics and luxury goods still pay much attention to packaging.But you can also think about whether the civilian products we have come into contact with in the past are more focused on packaging, instead of only a few special industries and products that have more sophisticated packaging requirements.

Therefore, the editor concludes that packaging currently has little effect on the sales of water cups, and at the same time, it will not increase the sales of water cups because of the packaging that is too particular about it.But the market sales method is not static, just like from liking to ignoring, maybe in the future, a product or an opportunity will make the market pay more attention to the importance of packaging.