What are the taboos for giving gifts to customers?

It's the end of the year again, and it's time to thank customers at the end of the year.In order to maintain the relationship between supply and demand, in order to maintain the feelings of customers, various companies, including individuals, will purchase some gifts at the end of the year to thank customers, to express their importance to customers and let customers feel our care.

But sourcing gifts is a big challenge for many companies and individuals, because customers will inevitably have some sorts in the hearts of companies and individuals.Classified by importance, the selected gifts will be different and there will be many considerations.At the same time, purchasing gifts is also a batch of expenses. How to make a gift serve the original intention of gifting?How to make gifts worthwhile? These are all things we have to consider in this way.

Today, the editor will not talk about these contents, and talk about whether there are any taboos in giving gifts to customers? What are the taboos?

In business communication, some gifts are for one person, and some are for a group.Some are given for the first time, and some are given every year and have been given for many years.Some business cooperation is getting closer, some business cooperation is starting to drift away, and so on.

There are many prerequisite factors for gift giving, and these factors affect the gift standard of gift givers.I will use my experience in these years to talk about a few taboos in gift giving, and see if my friends have encountered them?

1. Gifts must be given in person, do not ask others to do it for you, and do not ask the customer’s staff to help convey it. At the end of the year, thanking customers for giving gifts is an attitude. Originally, we wanted to increase our stickiness with customers by giving gifts, and express our gratitude and importance to customers through the introduction of gifts. If you ask them to do it at this time, the customers who receive the gift will not be impressed first, and secondly, they will not have a full understanding of the gift.

2. The gift must not be repeated.If a client has been working with you for more than ten years and receives the same gift from you every year, the other party will feel perfunctory.

3. For expensive gifts, it is recommended to make an appointment in advance and tell them what kind of gifts you want to give to them.Don't try to surprise your customers, you can make an appointment in advance for convenience.

4. Gifts should be sourced and endorsed as much as possible, and don't send similar inferior products. This editor does not need to go into depth. If you are not aware of this, then you are likely to spend money to do useless things many times.

There are many things to pay attention to when giving gifts, which I will add in a future article.However, the editor emphasizes that gifts are sent for feelings. The best is not necessarily expensive. Only the right ones can make customers appreciate your intentions.

At the same time, the editor also wants to say that gift-giving is an ancient Chinese tradition of reciprocity, not an illegal and greedy drill.So please don't think too much. The editor here emphasizes that gift giving must be reasonable and legal, and everything is based on legal standards.