What preparations need to be made to open a store and sell water glasses online?（3）

Once the platform is found, the product is selected, and the talent is in place, the next step is to start the layout of the platform. This layout includes product pricing, product classification, and customer group coverage. So what else needs to be prepared next?

In addition to the above, it is necessary to make product safety inventory according to the marketing plan, and make a complete stop loss plan. All sales must be built on the basis of inventory, without inventory products, sales are just talking on paper. But inventory is often a headache for various businesses. Once the inventory is overstocked, the profits from previous sales may eventually be fully supplemented by the inventory. Therefore, merchants generally make different inventory based on their own store building time, traffic feedback, transaction rate and other data combined with different periods.

The stop loss plan is also very critical. E-commerce sales are different from traditional offline sales. E-commerce sales of products iterate faster. Once the product has poor sales data, the backlog is serious, and various marketing activities must be cleared out as soon as possible. Traditional offline sales tend to think that there will be no loss as long as the goods are available. Products are often produced in a short time from hot to pre-cooling, so strict implementation of the stop loss plan at this time can minimize the loss of profits.

Marketing planning, online sales. Since all platforms are basically implementing the thousand-person, thousand-face rule, most of a store visits new users at a time, unlike traditional offline sales, where the store is fixed in a fixed block, and the consumer group Mostly regular customers.

In this way, online stores can take advantage of this feature and often do various marketing activities to satisfy people's shopping psychology. Don't worry that this way will cause the loss of mature customers, as long as the marketing plan is reasonably customized, the probability of this happening is very small.

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