Why has the vacuum flask become the darling of the fashion industry?

Recently, a number of world-renowned fashion brands have launched their own new thermos mugs. It seems that all of a sudden these fashion brands have focused their products on the water cup. Why has the vacuum flask become the darling of the fashion industry？

The world-renowned fashion brands have been built through years of branding, making the brand a very distinctive and influential high-end brand. However, with the continuous changes in the global economic model and the globalization of e-commerce sales models, these fashion brands are facing many challenges from emerging brands. These emerging brands use the Internet to quickly build their own fan circle, and at the same time create their own products with unique personality and characteristics, so as to directly divert the traffic of established fashion brands.

These years of fashion brands are more socially known and influential that have been accumulated through traditional methods, but in the face of today's online methods, they are quite thankless in publicity. The excessively high operating costs of the products have allowed these brands to develop more and more higher-end. Only by maintaining high profits can we survive in the current economy and society.

However, although this approach gives the outside world the feel too elite and cliquey, it is actually closer to drinking poison to quench thirst. In order for brands to continue to develop, these brands hope to use an opportunity or a product to enter the market again, thereby bringing their ideas into a new category.

The thermos cup is one of the products closest to life. When people's consumption methods focus more on healthy life and quality of life, the vacuum flask has gradually become a manifestation of people's life philosophy and pursuit of quality of life. With a huge market base and better health claims, these fashion brands unanimously choose the vacuum flask as a medium for brands to open up new markets. This will not only attract loyal fans of the brand to follow, but also capture a group of consumer groups who focus on quality of life and are low-key and unassuming.

The thermos cup produced by Dongguan Zhanyi Commodity Technology Co., Ltd. uses sufficient materials and exquisite workmanship. In terms of material, we insist on using food-grade 304 stainless steel inside and outside, or a combination of 304 stainless steel outside and 316 stainless steel. The heat preservation time can reach 8 hours, and the cold preservation time can reach 12 hours. We insist on using the AQL1.0 inspection standard, which is far higher than the peer standards, and all links adopt a full inspection system to ensure that each product is a high-quality product. Customers from all over the world are welcome to visit our factory for inspection, and welcome to place orders for cooperation.