Is there an e-commerce platform on the side of the production plant?

At present, whether it is a domestic e-commerce platform or an international e-commerce platform, marketing management is basically carried out from the perspective of consumers. Although these platforms do fully meet the demands of consumers in terms of operation, will this continue to be of long-term help to the production plants?

There is nothing wrong from the consumer's point of view, but price cannot be the main direction of guidance. Although these platforms set up comment areas, merchants pay more attention to product quality and service. But these 2C platforms all hope to pull manufacturers directly into the platform, hoping to reduce intermediate links and lower sales prices through direct sales of manufacturers to consumers. But the platform has become the biggest intermediate link.

Various "routines" and various name-draining projects make businesses that want to sell their own products have to continuously increase the promotion cost, and constantly use the platform's rule changes. This also makes the factory invest more energy to manage the platform. This did not reduce the cost of the factory but increased the cost of the factory.

At the same time, more middlemen cannot survive, or they continue to use false ways to divert traffic in order to survive, all in order to reduce costs and attract consumers' attention.

Directly facing consumers by factories seems to increase profits, but these profits have long been stripped away by the platform. As a result of the change in the production method of the factory, fragmented orders not only cannot reduce the production cost of the factory, but increase the difficulty of production management and production cost.

The e-commerce platform has come to the era of changing the rules, and the platform should not be regarded as the biggest middleman. The e-commerce platform should pay attention to the factory's innovation ability and the factory's quality management ability, introduce a large number of excellent buyers, and let professional things be done by professional people. This will not only increase productivity, but also drive changes in global consumption levels.

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