What are the purchasing trends in the water bottle market in 2021 (2)?

With the rapid development of e-commerce, global water cup purchases have been affected by e-commerce and began to shift to small-batch purchases. No longer longing for mass production and procurement in order to pursue product sales profits and reduce procurement costs in previous years, but to cater to the market’s enthusiasm and begin to shift to characteristics.

Due to the convenient selection and comparison method of e-commerce shopping, consumers who pursue product personalization have more choices. The obvious decline in sales of products with no features or personality has also made businesses realize that the products have to be changeable, whether it is the appearance of the water cup, the color, the pattern, or the shape and function of the water cup.

However, due to the high cost of product update iteration, and once more varieties are produced in large quantities, it will cause cost pressure. Therefore, buyers are more inclined to factories that can meet light customization, which can make product coverage wider and sales methods more flexible.

In addition to the procurement market becoming more fragmented, the products are also becoming more and more refined. Around 2010, according to statistics, there were 1.96 drinking bottles per capita in China's first-tier cities. As of 2020, China's first-tier cities have 5.64 drinking bottles per capita, and the average number of drinking bottles has tripled. In the past, people used a water cup to hold different drinking liquids.

Now more and more people like to use different cups for different drinks, such as ceramic cups for coffee, glass cups for tea, plastic cups for protein powder, stainless steel cups for hot water, etc. The market also has special cold drink cups, milk tea cups, coffee cups and so on. The faster the e-commerce market develops, the more purchases of water cups in the market will tend to be customized and functionally segmented, and buyers will be more fragmented in their orders.

Dongguan Zhanyi Commodity Technology Co., Ltd. mainly produces stainless steel water cups and plastic water cups, and undertakes OEM and OEM of water cups for the world.

Our company strictly abides by the industry's international standards, all materials need to have world food safety certification, and all production links implement product inspection systems. Global buyers are welcome to visit our official website, and we will have professional customer service staff to provide you with services online.