The Shenzhen Gift Fair in the spring of 2021 is over, what is left for the market?

The Shenzhen Gift Fair in the spring of 2021 is over, what is left for the market?

First of all, the exhibitors this year began to pay more attention to brand, product and corporate image promotion. More and more companies have reduced the simple standard booth display methods in previous years and chose a large area of special decoration display.

Secondly, the distribution of industries is no longer the same as in previous years. Take the drinking glass industry as an example. In previous years, the main types were exhibited in one or at most two exhibition halls. This year, there are relatively more water cup merchants in Hall 6 and Hall 7, but the remaining nearly 10 exhibition halls also have water cup merchants.

Although the special decoration has improved the image of the company, the cost incurred will ultimately be absorbed in the product cost. The verification found that this year, the unit price of the products of the special-equipped merchants has increased by at least 30% compared with previous years. Of course, there are also reasons for the increase in raw material costs, but the increase in product costs is inevitable for companies to enhance their brand image.

The industry distribution is no longer as concentrated as in previous years, which may reduce the pressure for comparison for merchants, but it is not so friendly to visiting buyers. It usually takes at least half an hour for a pavilion to visit carefully, and it takes at least 6 hours for 10 pavilions to visit non-stop. Such physical energy consumption, not to mention whether it will affect the quality of the negotiation, will cause more buyers who really need it to miss some exhibitors' products due to the route setting.

In general, after several years of visits to the Shenzhen Exhibition, I feel that although this year's Shenzhen Exhibition is larger in scale and the number of exhibitors than in previous years, the layout of the industry and product updates are not as good as previous ones.

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