For water cups with the same pattern and cup shape, using thermal transfer printing and water decal printing, there will be obvious differences in the final effect and color saturation?

In September 2020, we released the method of thermal transfer and water paste process and how to determine which process to use to meet the needs of customers and costs. I won't repeat them here. Recently we encountered a relatively special case.

Let's use a case to explain why the color of the heat transfer and water decal are exactly the same in the pattern, and the printed items are also the same, why there is a significant difference in color saturation?

Customer A comes from Europe and has strict requirements for products. At the same time, due to the impact of the epidemic, cost control has become more tight than before.

The usual proofing process will use the same process in mass production, but due to the variety of patterns in customer orders, the unit price of mass production is calculated based on thermal transfer.

However, as we all know, if the proofing also uses thermal transfer, the proofing cost is very expensive, and the cost of changing to the water decal process will reduce a lot and meet the customer's budget. The proofing finally chose the water decal, and the customers were very satisfied with the proofing samples in terms of positioning, color reproduction and saturation.

The problem arises during mass production. The color saturation of thermal transfer products has always been inferior to the effect of water decal. After many efforts, some spot colors still fail to meet the requirements of customers. What is the reason?

First, the patterned flower film production process of the two processes is different.

Secondly, the material of the pattern flower film of the two processes is different.

The final processing method is also different.

The above reasons result in the same pattern color, and the effect of thermal transfer always has a washing effect. Color contrast, saturation, and color reproduction are not as good as water decal.

Although it is clear to the customer in the end and strives to achieve the best results, the difference is not easy to change. In the communication with customers, the different results of different processes should be notified in advance.

Dongguan Zhanyi Commodity Technology Co., Ltd. mainly produces stainless steel drinking utensils and plastic drinking utensils, and produces all drinking water bottle and sells them all over the world. Different cultural regions, more and more regions in the global market demand personalized water cups, with individual and beautiful patterns, and frequent use of heat transfer, water paste, and roller printing processes. Global buyers are welcome to visit our website or detailed product information and contact information. We will provide professional services and complete your orders with quality and quantity.