Why are many unknown brands sought after being introduced into China?

In recent years, many foreign brands have appeared on major e-commerce platforms. These brands involve many product categories, including shoes and hats, clothing, household appliances, and water utensils. Among them, most of them are daily necessities. These brands are mostly registered brands in some European countries, and the publicity methods are quite similar. They are often hundreds or hundreds of years old, and they are exclusively provided by the royal family.

After these brands are introduced into China, they will usually quickly accumulate a group of supporters in China through offline entry into major mid-to-high-end shopping malls and a large amount of online advertising investment in a short period of time. So why are these brands sought after?

The first is foreign brands. Although more and more outstanding brands have emerged from Chinese local brands in recent years, and Chinese consumers are becoming more and more rational, the dominant consciousness that has influenced consumers for hundreds of years still makes many people think that foreign brands are indeed better than local brands. At least the local brand "foreign style". Such a brand can be sought after can be analyzed from two points: 1. People's choice. 2. The choice of brand.

Human choice. Among them, there are those who advertise their individuality and show their own taste in life. They believe that some niche foreign brands do not have the pricing of luxury brands, and they are more advanced than local brands. There are also purchases by understanding the brand culture to become interested in the brand.

Choice of brand. The choice of brand is the choice of consumer groups, and the second is the choice of products and quality.

The main consumer market for these brands is often white-collar workers who have been in the industry for 3-5 years, with stable income and social stability. They do not pursue luxury but have a stronger pursuit of brand differentiation.

Dongguan Zhanyi Commodity Technology Co., Ltd. produces all kinds of stainless steel and all kinds of plastic water cups and kettles for the global market. In recent years, more and more niche brands have been OEM. These successful niche brands have one thing in common, which is the excellence of product quality. The recognition of product quality is exactly what our company insists on. Yes, strictly control every link, and resolutely prevent defective products from leaving the factory.

As our company cooperates with more and more brands, we have gained a lot of good reputation in the market. We welcome global brands to visit our website. Our company supports remote video inspections and third-party professional organizations. We are willing to join hands with excellent brands and become a boost for the brand to take off.