Why the more well-known the brand and the longer the brand time, the higher the price of the water bottle?

When you buy water cups daily, especially when you buy water cups on some e-commerce platforms, you will find that several different brands of water cups are very similar in appearance, but the prices are very different. The same pop-lid thermos can be sold for several hundred yuan each at the price of Zojirushi and Thermos, but some unheard brands only cost tens of yuan. Why?

Many people would say that this is a brand premium and a huge profit for the brand. I can understand this point of view after making a water cup for so many years, but it is not always like this. I don't specifically talk about which brand, but briefly talk about the reasons for the high price of big brand water cups.

1, The process of brand development is a process that requires constant publicity. Only years of building and accumulation can make the brand a familiar brand. A lot of time and money must be continuously invested in this process. Only by continuously investing in publicity expenses can we persist.

2, Second, the brand can be recognized by everyone, in addition to a large amount of advertising investment, it also requires the brand itself to have the ability to continuously innovate. Innovation requires constant attempts to bear the increased costs of developing products. An excellent product with market feedback is not only optimized through market feedback, it is likely to have been adjusted and modified hundreds of times before it goes on the market. After entering the market, products will still be optimized based on market feedback. The high development costs incurred are not visible in the market.

3, Brand development and maintenance not only require the above two items, but stable and high quality is also the key to the success of a big brand. However, the high quality of the product, in addition to the exquisite production technology and strict management, still requires a high cost to digest the defective products produced in the production.

The above reasons are just a few factors for the high price of big brand water cups, and there are more factors that I won’t repeat. Many nominal "brands" will fiddle with intellectual property rights and product patents, saving high development costs, and at the same time using the other party's mature technology, which is equivalent to taking a "shortcut" in terms of cost.

Dongguan Zhanyi Commodity Technology Co., Ltd. always insists on original design and constantly develops new production technology. In order to ensure the interests of customers, we will sign a "confidentiality agreement" with customers when helping customers develop products. At the same time, while respecting intellectual property rights, it also helps customers solve key technical problems and provides free optimization services for customers' products. Buyers from all over the world are welcome to contact our company's salesperson to obtain samples, and welcome everyone to visit our factory after taking protective measures. We are willing to serve you wholeheartedly.