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What are the taboos for enterprises to buy gifts?

Towards the end of the year, in order to thank customers, companies will buy some gifts to give to each other. Of course, companies that are more economical are not included. In fact, no matter whether the company makes money or not, it should buy some gifts to thank customers. China has always paid attention to courtesy. As long as it is auspicious, good quality products can be given to the other party as gifts. After all, courtesy is light but affection is heavy.


Gift-giving is a thing that enhances feelings and promotes a more harmonious relationship. But if you choose a gift and don't pay attention to the problem, it is likely to be counterproductive and produce the opposite effect, and you can't notice it.


The first taboo for enterprises to buy gifts

Don’t buy counterfeit well-known products or imitations because you are greedy for cheap. Once the other party discovers that the gifts they receive are such products, it will have a bad impact on the company.


The second taboo for enterprises to buy gifts

You can’t buy a competitor’s product as a gift for the other party. Such a misunderstanding will make the other party feel that you are provocative.


The third taboo for enterprises to buy gifts

You cannot buy products that have had negative news recently, especially products that have just been removed due to quality issues.


The fourth taboo for enterprises to buy gifts

Products that have not been purchased carefully, especially similar or identical products are given as gifts every year. No matter how good the product is, it will give the other party a feeling of clearing inventory. Certain special products are not included.


The fifth taboo for enterprises to buy gifts

Don't print the gifts full of advertisements, no matter what kind of gifts are printed with publicity advertisements, the meaning is self-evident.


What are the taboos for enterprises to buy gifts

The sixth taboo for enterprises to buy gifts

Gifts should not be too homogeneous. Regardless of the quality or materials of a product, there are too many products of the same type on the market, and the design lacks bright spots. Too much homogenization will also reduce the value of the product in the recipient.


The seventh taboo for enterprises to buy gifts

If there is a printed pattern on the product, you must understand the content of the pattern clearly, and do not cause unnecessary misunderstandings due to different industries and time.


The eighth taboo for enterprises to buy gifts

The color of the product should consider the gender or status of the recipient as much as possible. If it is a group gift, try not to use one color.


The ninth taboo for enterprises to buy gifts

Companies try not to choose products with obvious time-sensitive features such as the date of appearance as gifts. Once such products (such as food products) are selected, they must be given to the other party as soon as possible to avoid too long time affecting product quality.


The tenth taboo for enterprises to buy gifts

Companies choose gifts as much as possible to give priority to practicality, and send as few as possible non-practical products with obvious influencers. Receiving such gifts will make the other party lack trust in the company.


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